GRIGORY ELISEEV
FOUNDER AND CEO OF 12 KNOTS
Hey fellow sailors! I’m Grigory Eliseev, the founder and CEO of 12 Knots, a premier booking platform for boat rentals and sailing vacations.
My passion for sailing began decades ago when I first set sail as a teenager on a small Finn dinghy. That experience ignited a lifelong love for the sea, the wind, and the sense of freedom that sailing brings.
Fast forward twenty years, and that passion evolved into 12 Knots – a company built on the principles of freedom, choice, and adventure. Together with a team of like-minded professionals, we’ve created a trusted platform that helps sailors and travelers find their perfect yacht charter experience anywhere in the world.
- Established and manage a successful booking platform for sailing vacations
- Develop and implement marketing strategies
- Optimize and automate business processes (including a custom CRM launch)
- Expand new business directions (cruises, insurance, etc.)
- Oversee sales analysis and coordination
- Lead and coordinate a global team
- Build and maintain partnerships with service providers
- Launched and managed an international amateur sailing race in Croatia and Greece
- Designed shore programs and sailing itineraries
- Conducted financial analysis and managed sales teams
- Organized events for 140 participants across 16 boats
- Closed the regatta in 2021 to focus on core business growth in boat rentals
- Developed and curated sailing training programs
- Managed and trained sailing instructors
- Handled fleet maintenance and support
- Created and executed marketing strategies
- Launched online tests and video courses for sailing education
Led brand management and marketing initiatives for "Nivea for Men"
Developed and implemented trade marketing strategies for RoC (skincare brand)
